Fila announced today that it has signed an endorsement agreement with WTA Tour star and former Number 1 ranked, Jelena Jankovic.
“We are thrilled to add former #1 ranked Jelena Jankovic to the Fila family,” said Gene Yoon, Chairman of Fila. “Her on-court and off-court style is consistent with the champions that have worn the Fila brand since the 1970s. As we enter the 101st year of the Fila brand, our commitment to the sport that has been such an important part of our history will be strengthened by relationships with world-class athletes like Jelena.”
“I have always been attracted to Fila’s fashion-forward designs and especially appreciate their commitment to infusing our sport with beauty and fashion,” said Jankovic. “Fila has such a rich tennis history and it is an honor to be wearing the same brand as the stars I admired as a child.” Jankovic, 26, has been an imposing competitor on the WTA Tour since she turned pro in 2000. Consistent top level play by Jankovic helped put Serbian tennis on the map.
